《 商务知识导读 》 教学大纲 一、课程基本信息 开课单位：翻译学院 课程名称：商务知识导读 课程编号：222019 英文名称：
：Introduction to Business 课程类型 ：（请按我校教学计划安排表中的课程类型进行规范填写，即公共基础课、学科基础课、专业基础课、教育理论与技能基础课、专业方向限选课、专业任选课、综合素质公选课等七类）
总 学 时：
36 理论学时：
36 实验学时：
学 分：2 开设专业：商务英语 先修课程：无 二、课程任务目标 （一）课程任务 （本项编写要求：写明该课程的性质和任务）
本课程是一门商务英语专业基础必修课程，也是进行下一阶段商务英语专业课的入门课程。本课程的任务是将语言学习放在商务语境环境下，将英语语言和商务领域知识相结合，并使学生在案例分析和小组研讨等练习中提高学生的分析和解决问题的能力。
（二）课程目标 （本项编写要求：写明学生在知识和能力方面应达到的目标要求）
在学完本课程之后，学生能够：
1.了解国际商务知识； 2.能熟悉在商务语境中的英语语言及文化知识；
3.对市场经济及现代工商企业的运作有一个总体印象； 4.熟悉相关领域的基础知识和有关的英译词汇和用语，为下一步学习更微观更深入的专业课程打下基础。
三、教学内容和要求 （一）理论教学的内容及要求 （本项编写要求：以基本内容为主线，对各知识点分按“了解”、“理解”、“掌握”三个层次提出要求，并说明教学重点及难点）
Unit One The Foundations of Business Chapter One Wants and Needs 1.了解 business activities that are used for products and services 2.理解 how limited resources relate to wants 3.掌握 the differences between wants and needs; 教学重点 1.The differences between wants and needs 2.The steps in a decision-making process 教学难点 1. how does business affect you as a consumer and as a wage earner Chapter Two Economic Resources and Systems 1. 了解 what is economics? 2. 理解 the differences between market and command economies 3. 掌握 four factors of production 教学重点 1. Four factors of production 教学难点: 1. the differences between market and command economies Chapter Three Economic Activity and business cycle
1. 了解 the historical basis of economic systems 2. 理解 how economic activity is measured 3. 掌握 how inflation and deflation work; business cycle 教学重点 1. how inflation and deflation work 2. Business cycle 教学难点 1. how economic activity is measured Chapter Four Business Ethics and Social Responsibility 1. 了解 social responsibilities 2. 理解 why ethical behavior is good for business 3. 掌握 business ethics 教学重点 1. Business ethics,
2. Making decisions on ethical issues 教学难点 1. Making decisions on ethical issues Unit Two Owning and Operating a Business Chapter Five Entrepreneurship 1. 了解 the ins and outs of an entrepreneurship 2. 理解 advantages and disadvantages of an entrepreneurship
3. 掌握 how to prepare for your own business 教学重点 1. Advantages and disadvantages of an entrepreneurship 2. How to prepare for your own business 教学难点 1. How to prepare for your own business
Chapter Six Business ownership and operations 1. 了解 alternative ways to do business 2. 理解 types of businesses 3. 掌握 different business ownerships 教学重点 1. different business ownerships 教学难点 1. different business ownerships Chapter Seven Organization Structure 1. 了解 evaluation of oneself for a managerial position 2. 理解 four functions of management 3. 掌握 three levels of management and compare their responsibilities 教学重点 1. three levels of management and compare their responsibilities 2. four functions of management 教学难点 1. three levels of management and compare their responsibilities Chapter Eight Leadership in Management
1. 了解 illustrate the advantages of working in teams 2. 理解 qualities needed to be a leader 3. 掌握 three types of leadership 教学重点 1. three types of leadership 2. differences between a manager and a leader 教学难点 1. three types of leadership Unit Three Managing Resources
Chapter Nine Human Resources Management 1. 了解 the ways an employee’s status might change 2. 理解 ways employees are oriented, trained and evaluated 3. 掌握 how business find new employees 教学重点 1. how business find new employees 2. ways employees are oriented, trained and evaluated 教学难点 1. how business find new employees Chapter Ten Culture and Diversity in Business 1. 了解 ways in which government and business deal with diversity 2. 理解 how cultural differences affect doing business internationally 3. 掌握 the characteristics of a corporate culture 教学重点 1. the characteristics of a corporate culture 2. how cultural differences affect doing business internationally 教学难点 1. how cultural differences affect doing business internationally Chapter Eleven
1. 了解 the types of financial records businesses use 2. 理解 different types of budget for managing business finances 3. 掌握 three important aspects of financial planning 教学重点 1. three important aspects of financial planning 教学难点 1. different types of budget for managing business finances 2. the types of financial records businesses use
四、学时分配 （本项编写要求：按章节简要编写各教学环节的学时分配）
章 次 各教学环节学时分配 小计 讲授 实验 上机 习题 讨论 课外 备 注 Introduction
2 2
Chapter One Wants and Needs 2 2
Chapter Two Economic resources
2 2
Chapter Three Economic activity 4 4
Chapter Four Business ethics 4 4
Chapter Five Entrepreneurship 2 2
Chapter Six Business ownership 4 4
Chapter Seven organizational structure 2 2
Chapter Eight Leadership
4 4
Chapter Nine human resources
2 2
Chapter Ten Culture and Diversity 4 4
Chapter Eleven Managing business Finances 2 2
合
计
36 36
五、考核说明 （本项编写要求：说明本课程所采用的考核方法，如闭卷、开卷、考试、考查等；说明本课程成绩评定的方法，如期末考试与平时成绩的在总评成绩中的百分比例等）
1. 定期课外阅读检查。
2. 课堂报告 2. 每学期进行终结性考试，总成绩为百分制。
3. 学生成绩构成：考试成绩 70%＋课外阅读 10% + 课堂报告 10% + 课堂出勤 10%。
六、主要教材及教学参考书目 （本项编写要求：写明教材及主要教学参考书目的编著者、书名、出版社、出版时间）
（一）主要教材 商务知识导读. 王燕希. 北京：对外经济贸易大学出版社， 2009； （二）主要参考书目 商务英语阅读教程. 叶兴国, 谢文怡. 上海：上海外语教育出版社，2010. 商务英语阅读. 李小飞, 祝凤英. 北京：外语教学与研究出版社，2007. 跨文化商务交际. 窦卫霖. 北京：高等教育出版社，2010.